Summary

Lauryn Williams is a 4-time Olympian and 3-time Olympic medalist in track and field and bobsledding.

The Challenge

Lauryn's career transition to Olympic bobsledding was overwhelming. It left her, with a complete lack of time, to focus on and off the track.

The Solution

We created a comprehensive branding, social media and management strategy that alleviated the pressure most Olympic athletes face. We managed her social media, facilitated speaking engagements, secured appearances and brokered agreements.

The Results

We successfully fostered partnerships with BMW, BP, Century21, ESPN, Sports Illustrated. Over the course of four short months, we increased her Twitter followers by 171%, increased her Facebook fans and friends by over 200% and increased her Instagram followers by 440%.