Bethune-Cookman University is a Historically Black College & University (HBCU) in Daytona University. The school was founded in 1904 and continues to be ranked in the top 5 HBCUs in Florida.
The university needed to engage a new audience and enhance its reputation with its current audience.
DE crafted and implanted a brand for their President that aligned with the University’s branding strategy. We also assisted with the development of an enrollment management strategy and marketing campaign.
We launched and managed the B-CU Alumni Spotlight, the President’s blog and social media accounts. During this time, applications rose to 8,000; Enrollment increased by 23% within 12 months.